I shape digital products that make complex things feel simple. My focus is on bringing clarity through product thinking, usability, and visual craft — no matter the industry or scale. Good design is a team sport. Over the years I’ve collaborated closely with product managers, engineers, and stakeholders in Dublin, Copenhagen, and remotely — always working to connect business goals with real user needs.

I’ve worked with startups, scale-ups, and established brands including Google DoubleClick, Liberty Insurance, Soulland, Flatlist Eyewear, Dublin Dance Festival, Certainly, Goodwings, Orca AI, Parexlanko, etc. My practice covers product & UX design, brand strategy, web design & development, and design systems — across B2B SaaS, climate tech, maritime, fashion, insurance, and arts & culture.